• Arianna P.

Customer-Relationship Management Services

Having a strong relationship with your clients is important, if you want your business to succeed. It all starts with understanding who your customers are and learning their wants and needs.

A great way to build upon your relationship with them is through using a customer relationship management (CRM) database. It allows you to organize data about your leads and clients to help streamline your sales. Every CRM includes important features such as contact organization, sales reporting, and customer segmentation. With so many options, you may be torn between which database to choose. We have compiled a list of databases to give you a better understanding of each.

Salesforce: You’ve probably heard of this one and it’s no wonder! Salesforce is currently the leading CRM database. It’s a cloud-based solution that has all things from marketing and sales, to analytics and data in one place and suited for businesses both big and small. Salesforce is designed especially for the industry your business is in; making it customizable and easy for integration. The program starts at $25 a month/user.

HubSpot: A popular software used by many small businesses because of its easy configuration and integration. It allows you to keep track of your team's activity on a detailed and organized report on the dashboard. It allows you to do anything from scheduling social posts to keeping track of past emails. Another great feature of HubSpot is that it has a free plan, so it’s definitely worth trying out.

Soho: Goes beyond just marketing and sales and has more affordable options compared to Salesforce. Zoho offers multiple ways for communications from live chats, portals, over telephone, and through social. It also comes with artificial intelligence to predict data and activities that can be done.

When it comes to deciding on a CRM, you also want to keep in mind what would be best for your business. Some of these CRM’s may have features that are not important to your business, so look at what the different plans include. You’ll also want to make sure that the CRM’s are easy for you and your team to navigate.


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