Emails Your Business Should Be Sending Out
Updated: Jun 21, 2019
In marketing, one of the most effective initiatives you can carry out is sending email campaigns. Today, there are 2.5 billion email users and that number is only expected to grow. With so many people to email, you want to make sure that your email stands out and accomplishes a goal. Whether it be to have the email be opened, read, or subscribed, each email should have unique message and call to action. One of the best ways to do this is by sending a personalized message build specifically for that person. Having an email that's appealing, persuasive, and has a goal in mind will end up being read, not in the trash.
We have created a list of great email campaigns that you should consider sending out to your subscribes. The more engaging and familiar they are with your business, the more likely your emails will be opened and read!
Newsletters: A newsletter is a great way to give subscribers an insight and update on what's going on in the business. Have a new product or content you want to promote? Does your business have a big announcement? In our office, we send one every month with our latest blog post and helpful information for small business owners.
Birthdays/Milestones: Customizing an email to this extent shows that you really care about your subscribers. It’s a proven fact that the more personalized the message, the higher it will perform. I mean, who doesn’t like a little happy birthday email?
Surveys: If you’re looking for a way to get feedback from your subscribers this is the perfect way. This survey can help you better understand what subscribers think of your business and can even help you identify how well you are performing.
Confirmation email: Once a purchase has been made or delivered, send a confirm to your customers. Confirmation emails allow you and your customers to keep track of purchase and also gives them a piece of mind.
Autoresponder emails: For a busy marketer, autoresponders are convenient and purposeful. Once the content is created and a list is selected, the emails are automatically sent to those individuals. This can be an individual email or a chain of emails with a call to action.
It may sound like a lot to manage, but there are plenty of email marketing resources you can use such as MailChimp, Hubspot, and Salesforce. They allow you to organize, manage, and automate these emails. Another great thing is that these programs provide you with analytics that allow you to measure the results, so you can see who subscribed, unsubscribed, and whether the links were clicked.