Establishing Company Culture
Updated: Mar 13, 2019
One of the cornerstones of a successful business is its company culture. A company’s culture is more than just perks you may offer to your employees, or your mission statement. It is the behavior, attitude, goals, and characteristics that encompass an organization, by the people that are employed there. All these different factors attract like-minded people to take interest in your company, and with the right hires, you will continue to fulfill and grow that company culture. Think of the company culture that Google, Disney or Twitter employs, versus companies like J.P. Morgan Chase, Pfizer or a Law Firm. They are vastly different, and for many reasons.
How company culture is reflected. Company culture should become a deeply rooted part of daily life as an employee. You can tell your company culture is being carried out successfully when individuals all collectively follow the same routines and protocols seamlessly, and new hires meld into this routine as well. Everyone stays past 5 pm to be sure all work is complete and no other team members need assistance, important communications are shared via text versus formal email, happy hours are spontaneous versus pre-organized. You ideally want all members of the company protect the company or organization equally, and that no one is taking their position as an opportunity to take advantage. No matter how large or small, these are all examples that affect or mold a company culture. Share your culture proudly, it will encourage others to do so. This can be done by hiring people that have similar values, promoting those who implement them, or hosting activities that focus on your company’s values.
Write down the values of the company. This should include what is important to your company, what you strive to provide for employees and clients alike, and where you want your company to be years from now. These principles will set the foundation for your business in the future. You don’t need a long list, come up with four solid values that embody your business and you should be set. After you have made that list, make sure to incorporate it into your mission and vision statement for your company. If you need advice on a creating a mission and vision statement, this may help. This written statement of your culture should also be included in job descriptions and employee handbook or on-boarding paperwork.
Continuing with success. As your company grows it can be easy to lose sight or underestimate the importance of your company’s culture. As a business owner, you want to make sure that you continue to reevaluate company culture and are actively trying to implement and changes as you grow. To stay on top of these values, periodically ask employees for feedback and consider the responses. Make sure that employee voices are being heard and taken into account appropriately. Providing a work environment that people enjoy, value and feel engaged in will boost their productivity, increase your revenue, and will cut your costs.