How To Build a Sales Team
Updated: Mar 2
You can sell practically anything in this world, if you sell it well.
That's why a sales team is so important for growth. They contribute to the success of your business by convincing people to believe that your product is needed in their lives. As a small business, it can be difficult to find the right people to sell your product.
Before you even begin hiring, it's important that you determine the type of sales team you want. This can be an inside sales team or individual sales representatives. Next, you'll want to determine what it is that you would like in this candidate such as past sales experience, knowledge of industry, their work ethic and more. Once you have established these grounds you can begin interviewing. You can find these candidates on employment sites like Indeed, Glassdoor, and LinkedIn and through referrals.
When interviewing, it's important to look for individuals that are motivated and driven about the product and industry. When someone has no connection or meaning to the product they are less likely to persuade others. Studies have shown that it's not about the personality of a sales person, rather it's their ability to work hard to sell successfully.
When hiring, it's expected that candidates will be interested in knowing their wage/salary and benefits. For a sales team, businesses often offer a commission or bonus system. It's a great way to attract employees to work for your business and also provides them with an incentive to work hard.
As your team continues to grow, make sure to keep things new. Using the same sales tactics can only work for so long before they become mundane. Improving and innovating gives your team the opportunity to expand their knowledge, gain more experience, and discover ways of selling that works for them.