How To Improve Your Email Campaigns
Updated: Mar 13, 2019
Email campaigns are one of the most significant marketing efforts in direct customer outreach for your business. They hold so much value because they're immediate, and direct. It also allows you to be more personal, and quickly gain detailed analytics. Crafting the perfect email isn’t easy - there's is a lot of formatting and personalization tactics, coming up with catchy subject lines and creating lists. With all this work, it can be frustrating when the open rates are not converting. If you’re not sure whether or not your emails are being read or put in the trash, there are several websites that can give you this information. A few of them include Hubspot, Mailchimp and Optinmonster and they can also help you get organized and see just how engaged your users are.
We've put together a list of edits you can make to help make sure your emails are read and opened:
Cut to the Chase: When composing an email, it’s important not to provide a ton of information all at once. When emails are short, people are more likely to read it or skim through it. If you provide too much information they may look at it and decided that they don’t have the time or patience to read it all. So what happens if you have a ton of information? We suggest sending that information in follow up emails.
Timing Is Everything: The statement “timing is everything” could not be more true when it comes to email marketing. There is a tendency to believe that the time an email is sent isn’t important because it will be opened when the person has the spare moment but that’s untrue. There actually is a best time to send an email, it usually depends on the day of the week but is usually in the morning or at the end of the day.
Strong Subject Lines: It’s the first thing people see about the email and it will determine whether people will open it or delete it right away. Some of the best things to include in your subject line is a call to action, an offer and of course a personal touch. This strong email line should also be kept short with less than 40 characters.
Avoid Spam: The last place you want your email to end up is in the spam folder of people’s inboxes. Some ways to avoid this from happening is by making sure not to have excessive links and avoid using words that are too sales like such as “deal”, “sale” and “free”.
Organize Lists: Make sure to go through your lists pretty often. These lists should be organized by their open rate, responsiveness, and engagement. If you noticed that certain people are not opening your emails or responding, it’s best to remove them from your list. Keeping people that are uninterested will only bring down your conversion rate.