• Arianna P.

How to Take Your Instagram to the Next Level

Updated: Feb 19

Instagram, now owned by Facebook, has become one of the top social media platforms. Instagram has allowed businesses to engage with their customers, develop business relationships, increase brand awareness and so much more.

In the United States alone, there are 107 million users on Instagram. With so many Instagram accounts, it has increased the competition for businesses. As a business, you need to have a strong Instagram presence. It will make your account stand out and be noticed by potential customers.



Here are some helpful ways to gain organic traffic!

Bio

  • You may not think it has much of an importance, but the bio of your Instagram says a lot about your business.

  • Your bio should be short and sweet and contain a hashtag.

  • Make sure to also include the links and contact information to your business.

Stories

  • Every story you post should be compelling, so don’t post just to post.

  • You can easily create captivating stories on your page by using stickers, adding the location, tagging users and adding hashtags. Using these tools on your page will increase your chances of appearing on the popular page.

  • If your business is featured in someone’s story, repost it to yours!

Hashtags

  • Hashtags are the key to Instagram; they help to improve your ranking and can be featured in the description of posts and on stories.

  • Instagram suggests keeping it to about 10 hashtags per post and to choose unique hashtags. Using unique hashtags will allow your posts to be seen and prevent it from getting lost in the shuffle.

  • Did you know that you can follow certain hashtags too? Following these hashtags will make it convenient for you to see those posts.

  • You can also view the hashtags that others follow, this is great for finding your target audience and people to form a relationship with.

Posts

  • Each post should have a meaning behind why it was posted, if it doesn’t then it’s not important.

  • Plan your post ahead of time. Consider posting 2-3 times a week for best results.

  • Engage with Instagram users as much as you can and as fast as you can.

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