Improving Your Company's LinkedIn Page
Updated: Mar 2, 2020
Depending on the industry you are in, having a business LinkedIn page can be beneficial for interacting with clients, building partnerships, hiring new employees and more. Navigating how to make your business LinkedIn page stand out can be a bit of a challenge, especially since it’s not as user friendly as other social media sites.
With the tips we have provided, it will help you gain traffic onto your LinkedIn page.
Business Page: If you’re new to LinkedIn, you’re going to have to set up a personal page. Once your personal page is complete, you can then create a Company LinkedIn page. Make sure that when you create this page you add all information needed from a logo to a cover page to a company description. Make sure that your company description is clear and defines what your company does. It will be one of the first things to show up when it appears in Google, therefore, you want to make sure it grabs the reader's attention.
Encourage Employees & Friends: An effective way to gain more visibility to your page is by encouraging employees and friends to follow your page and share/like the posts that you create. When they do this the action is shown on their feed, allowing your content to be shared with their connections as well.
Join Groups: Joining groups on LinkedIn is a great way to reach a niche audience. Once you’ve joined the group, stay active in it by commenting/posting/and liking. With a company LinkedIn page, you are unable to follow people so it’s important to build a relationship with those in the group, making them more likely to follow you.
Run LinkedIn Ads: LinkedIn offers different forms of advertisements such as sponsored content, text ads, and sponsored inMail. Each of these advertisements has a different goal and depends on what it is that you would like to advertise.
Sponsored Content: Makes your content more visible.
Text Ads: These ads run on the format of pay-per-click ads and appear on different pages.
Sponsored InMail: InMail is like email marketing, but instead of email it comes as a message on LinkedIn.
Link Your LinkedIn: Incorporate your LinkedIn page into your other marketing campaigns. When sending out an email, include a link to your LinkedIn page and list it on your website. This makes it easier for people to find you LinkedIn and increases your SEO because of back-linking.