Influencer Marketing Right For Your Business?
Updated: Feb 21, 2019
With the continuous growth of social media, comes the growth of influencers.
Social media influencers have become the new celebrities of the generation. They get paid thousands to endorse a brand, receive free perks and products and get VIP access to the hottest events. So what differentiates influencers from celebrities nowadays? Well, people look at influencers as normal people and feel that they are more authentic. Brands have realized this and are no longer looking at celebrities to endorse their product. Rather they look at influencers who they can build a relationship with, find a more niche audience through, and increase their engagement.
There are influencers in almost every industry from fashion, art, and fitness. They can be found on all social media platform but the two most common channels are Instagram and Youtube. Businesses big and small are turning to influencers because they have realized that they have a high rate in media returned, so it’s no wonder these influencers continue to grow. If you are trying to determine whether an influencer is right for your brand, consider these aspects:
Goal: Before you think about hiring a social media influencer, you must have goals in place. What is it that you want to achieve through this influencer?
Why this influencer specifically?
Are you looking to increase sales or brand awareness?
These are some questions that may be helpful in your search. If you don’t have goals then you may not get the results you are trying to achieve.
Brand representation: These influencers will become the face of your brand, so you want to make sure they accurately represent it. It’s about making sure they understand your business and your goals, missions, and values and convey them through the content they produce.
Time: Finding the right influencer for your brand is time-consuming. Like we stated in the last point, it’s important that you build a strong relationship with them. It’s more than just having them post about your product. Even when you do find the right influencer, you want to make sure that they engage with their followers and that their followers would be interested in your product. Determining whether they are the perfect fit for your brand takes time and effort.
Money: Having a social media influencer post content about your brand isn’t always cheap. These influencers have a set amount that they charge per post depending on their following. Influencers are an investment for your business because not only are they saving you time from creating content, they are also handling your marketing initiatives.